Suppose you start bagging online through a website. You want your website to come up first when someone searches for bags on Google. What you need to do in that case is SEO or Search Engine Optimization as it is known in Google.
Not only Google, but now Yahoo, Bing, or any SEO uses an automated rule or method. It is possible to show a website or web page first in the search results (search results) by using these rules or methods properly.
How does SEO work?
In order for an internet user to find accurate and reliable information, SEO makes that information search engine friendly. Through SEO, you can learn about what information Internet users are looking for, what kind of problem they are looking for, what kind of words or keywords they are using, and what kind of content they want, and by analyzing and applying it, you can rank in search engines.
A search engine mainly performs three functions—
- Crawling: The method of finding all the contents of the Internet including URLs, i.e. web addresses, is called crawling.
- Indexing: After crawling, the process of storing and sorting them according to specific rules is called indexing. Once indexed information is then displayed as search results in search engines based on user ‘search’ and relevance.
- Ranking: Ranking is the ordered list of content from text, image, video, PDF, etc indexed according to a user search, where a user finds the information he wants.
Learning any job, not just SEO should keep in mind how to apply or use it. There is no substitute for learning SEO for any digital marketing job. And a large part of digital marketing depends on search engines. As digital marketing is gaining importance day by day, SEO can be one of your sources of income. There are plenty of SEO-related jobs all over the world, including in Bangladesh, but there is a dearth of skilled SEO professionals. Just having to do a nine-to-five job doesn’t mean that. By gaining skills, you can work from home as a freelancer.
Paths you can choose from:
Freelancing on various websites (marketplaces) for outsourcing work
YouTube Channel SEO
Earn from Google Adsense by creating a blog
Job opportunities as an SEO professional in various public and private organizations
Worked as an SEO consultant in various local and foreign companies
E-commerce SEO done
How to do S.E.O?
In fact, SEO is not such a simple matter that you can easily understand by answering any one question.
So to understand how to do it you must have a clear and complete idea about it.
Any relationship with search engines. That is, the work of SEO to bring an article to the first page of Google according to the rules of the search engine (Google). Its full meaning is search engine optimization.
That is, you need to know how to optimize. It is divided into three ways, on-page and off-page, and technical SEO. One page is to write the type of article that Google likes and the op page is to connect or backlink your site with any other website.
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What is on-page optimization?
In today’s competitive era, it has become very difficult to make a career in the profession of blogging.
Today, readers are easily getting thousands of information or good content on any subject, topic, or niche on the internet.
In this case, if you are not careful about search engine optimization, it will be very difficult for you to get enough traffic or visitors from Google searches.
Only by writing a good unique content and using proper SEO and optimization techniques, you can get traffic from Google search.
Remember, the better you apply on-page S.EO techniques, the better your blog will get visitors and traffic from search engines.
The job of on-page SEO is to optimize your blog and blog content for search engines (Google search) through various means.
All the optimization techniques done in this case are limited only to the blog.
That is, the SEO techniques that can be used within your own blog or website are called “On-page SEO techniques”.
In this, search engines can better understand your blog’s topic, content, and information.
About 5 years ago, when we say On-Page SEO or just plain SEO, we only mean “heavy use of keywords in blog articles”.
However, we could easily signal Google search by using unlimited keywords in blog articles and there would be no need to do anything else.
But, as technology advances, search engine bots improve.
As a result, in the present time of 2020, it is not possible to do SEO by using unlimited keywords only in blog articles.
This is called, “over keyword optimization” or “keyword stuffing”.
Keywords are still important in articles, however, if you use a keyword an unlimited number of times, Google will penalize your blog after some time (after about 1 to 2 months) even if it gives you traffic.
As a result, your over-keyword-optimized articles are more likely to show up in Google search
This is called “Search Engine Friendly Article“.
Moreover, there are many other factors and techniques that you must pay more attention to when it comes to “On-Page SE.O”.
- Optimizing content for search intent
On-page SE.O optimization means creating “SE.O-friendly articles”.
In 90% of the articles on the internet, you will find that on-page s.eo means to signal Google by using targeted keywords in the article.
However, this process used to work before but now it doesn’t.
Now Google search engine bots (search engine bots) have become more and more advanced, and can easily understand what you have written articles about.
So, just using more keywords in blog articles will not work.
A user (user) wants to know information through Google search, you should meditate on it and write articles accordingly.
How to speed up the website page loading speed?
You can instantly speed up the page loading speed of your blog or website.
However, for that, you must use some speed optimization techniques.
Before uploading images to blog articles, each image needs to be compressed. For this, you can use the website “compressjpeg.com”.
Remember, the size of the images uploaded to the blog or website should not be more than 50kb. Reduce the image size as much as possible and upload it to the blog.
Use hosting from a good cloud web hosting company. The better your blog hosting server is, the faster your blog pages will load. Only use some of the best web hosting companies when it comes to blogging.
Be sure to use a CDN (content delivery network). In this case, using Cloudflare will be very beneficial.
Use a light, clean and fast theme. If you are using WordPress, you can use “pasta”, “generate press” or “genesis framework” themes. They are recognized as the fastest and best WordPress theme.
If you blog using WordPress, you should definitely use a caching plugin.
Also, be sure to use an optimization plugin like “WP Fastest Cache”, “WP Rocket”, “WP Super Cache”, “W3 Total Cache” or “WP-Optimize” for WordPress blogs.
So, friends, this is how you can use some small techniques to make your website’s page loading speed fast and improve your blog’s on-page S.EO.
- Use of targeted focused keywords in the article
I have said that it is very bad to use focused keywords repeatedly in articles.
However, it is very beneficial to use targeted keywords naturally in certain places of the article.
The title should be used first in the article.
Then, use the keyword in the Permalink URL of the article.
Now, in the first paragraph of the article, you should write your target keyword or phrase one to two times.
And after that, it is important to use targeted keywords once or twice in the H2, H3, and H4 tags used in the article.
Thus, by using focused keywords in certain places of your article, you can easily explain your content to the Google search engine.
And as a result, your content will be much better optimized for search engines.
- Use alt tags for images
Google itself does not understand the images that we upload to blogs or blog articles.
So, we can use the “alt tag” to tell Google about the images used in our article.
This makes it easy for Google and other search engines to understand what the image is about and thus increases the chance of getting traffic from Google image search.
In terms of on-page S.EO optimization, the use of alt tags in images is very important.
And, we can better S.EO optimize the content by using our targeted focused keywords instead of these image alt tags/text.
- Simple & readable content
Remember, the quality of the content and articles are written on your blog should be of the best quality.
Today, the internet has thousands of content or information on any topic.
So, if your articles are difficult to read or understand, then hopefully the blog visitors will return within seconds.
As a result, a high bounce rate will affect your blog.
And, it’s bad for S.EO.
So, write your blog content in a simple and straightforward manner so that JK can read it very easily.
Also, write the article in small paragraphs.
In this, visitors will be very comfortable reading one and a half texts.
Give complete information related to the work and topic in your articles.
The more time your visitors read your article, the higher the bounce rate will be and the better your article’s ranking will be in Google search engines.
So, always write blog articles in this way so that the visitors or readers get a lot of pleasure from reading your content and they do not have any difficulty in reading your writings.
- Use the internal linking technique
You must have seen some links in each of my articles.
Hey, this article has it too.
Thus, When writing articles on your blog, the process of providing links to other articles related to the topic or keywords of your article is called “internal linking of articles”.
And These types of links in the blog article are called “internal links” (internal links).
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